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A family with a mission
Nine & Above is our platform, as a family and business, to inspire more boys and men getting up and staying in the saddle.
The brand was born from a simple truth: too many boys and men miss out on something truly great. Life with horses is tough, like life. But deeply rewarding.
2019 — The realisation of 9%
Life around horses is filled with passion, action and hard work. Realising that only 9% of riders in Sweden were men, that hit deep.
2025 — Official launch
We can’t wait to hear what you think about our gear. All we wish for is to inspire more boys and men getting up and staying in the saddle.
2012 — The spark
The search for a men’s riding jacket ended fast. Peter left the store saying, “Half a shelf? Really?”
2021 — Birth of Nine & Above
Nine & Above was founded. Built on belief, not budgets. The years that followed tested everyone, but the mission stayed the same.
Three questions that keep us honest
All we do is for the community of riders. To keep that promise, every development start with these questions.
Will you be inspired?
So basic, so important. If the answer is no, then we have no place in this wonderful community.
Did we meet your expectations?
If not, reach out. If we did, tell a fellow rider. We´re small enough to care, committed enough to act.
Do we honour our core values?
It starts and ends with horsemanship. Along the way we live by trust, progression and community.
Horsemanship: The beginning and the end
Horsemanship is about true partnership, working with the horse in a way that prioritizes well-being and fosters harmony. Being part of our community means living by that rule. It’s simple, but non-negotiable.
The people behind Nine & Above are Peter, Calle, Selma and Matilda — a regular Swedish family on a mission. Cheered on by riders we’ve met along the way, men and women alike.
There´s a lot of great gear on the market. For women. And then that half a shelf´s worth of male apparel. Time to make a change and spice things up.
Nearly all our products are made in Europe. We design and manufacture close to you with the planet in mind. When we can make decisions that favour Mother Earth, we do. When we can’t, it means the option isn’t available or would severly affect quality.
We design for riders, not for cost. The seasonal sales game ain’t for us, the right price is set from the start. We’re far from the cheapest brand on the market, and that’s fine. Our no-shortcuts mindset is here to serve you better - in quality, longevity and value.
Horsemanship (end).
